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In today’s growing global consumption of snacks, how to create a set of snack combination products that meet consumer tastes and have high profit margins has become the focus of many distributors, retailers and even brands. In the face of a wide range of chocolate snacks, cookies and peanuts, small packages of candy and other product categories, how to choose the “right product” among the many choices not only affects sales performance, but also the brand reputation.
In this article, professional snacks manufacturer Jixiangguo will combine years of industry experience to teach you how to choose the most suitable for their own market snacks combination of products, to help you accurately select products, and win the market!
Understand Your Market: Starting From Consumer Demand
The first step in product selection is always to understand your target consumer group:
- Is it a health-oriented urban white-collar?
- Or the pursuit of cost-effective family users?
- Or the young generation who love novelty flavors?
For example, in the Southeast Asian market, consumers prefer crunchy texture and a combination of sweet and salty snacks; while in the Middle East, high-sugar, high-energy chocolate products are more popular. The types of snacks that are hot in different countries, regions, or channels (e.g., convenience stores, e-commerce platforms, supermarkets) may vary greatly.
Suggestion: Conduct small-scale trial sales or data research, lock 3~5 potential categories as main products, and then gradually adjust the portfolio structure based on feedback.
Collocation Strategy: To Create A Diverse, High Repurchase Rate of Snack Combinations
An efficient snack combination should be complementary in the following dimensions:
- Taste levels: sweet, salty, nutty, milky, caramel and other matching interlacing
- Product form: chocolate balls, sandwich cookies, peanut brittle, granules, strips and other diverse forms
- Consumption scenarios: home snacks, commuting portable packaging, holiday gift boxes to meet the different needs of use
- Price band: Setting up main products, profit explosion products and diversion products to balance the cost and return.
For example, a combination pack consisting of chocolate cookie balls + peanut sandwich candies + cocoa crunch chips has multiple advantages such as rich taste, moderate price and novel packaging, which is very suitable for supermarket channels and holiday promotions.
The Selection of Minefields: To Avoid the “Good-looking But Not Selling” Misunderstanding
Many snacks seem to be beautifully packaged, innovative concepts, but the actual performance in the market is poor. As a buyer or brand, avoid the following common misconceptions when selecting products:
- Ignoring local regulations or religious restrictions (e.g. ingredient requirements in Islamic markets)
- Poor product stability (easily melted, flavored or broken)
- Lack of differentiation, high homogeneity and lack of features that make it difficult to form a brand memory
吉祥果 suggests: choosing a professional snack manufacturer with a mature supply chain and support for customized formulas and packaging is a key step in avoiding the above problems.
Cooperate with Trustworthy Manufacturers to Reduce the Cost of Trial and Error
- Selection is not only picking products, but also picking partners. A reliable snack food supplier should have:
- A rich product line, supporting different flavors and packaging combinations
- Fast-responding service team, which can flexibly adjust the program according to the customer’s needs
- International quality standards and export experience, such as ISO, BRC and other certificates.
- Reasonable MOQ and flexible delivery
About Jixiangguo: Your Trustworthy Snacks Partner
Jixiangguo is a professional snacks manufacturer specializing in wholesale chocolate snacks and delicious products such as cookies and peanuts. We have won the trust of our global customers with our excellent product flavor, stable quality control and competitive pricing system. Whether you are a channel distributor, an e-commerce seller or a brand, we can customize exclusive snack solutions to help you grow your market.
结论
Product selection is a science and an art. Finding the right audience, matching the structure, avoiding the minefield and choosing reliable partners are the key paths to every successful snack program. Take action now, and let 吉祥果 work with you to create hot-selling pop-ups!
